Hi! My name’s Chris, and I’m a digital marketer for the tabletop games industry.
I believe great marketing happens when creativity meets conversion. I use results-driven tactics to help open-minded companies reach their ideal audiences, amplify their branding, and delight their customers.
Allplay: Kickstarter Campaigns
Led strategy on Allplay’s Kickstarter campaign for Kabuto Sumo: Sakura Slam, raising $630,092 from 6,466 backers in a 16-day period. Responsibilities included creating the page outline, writing copy, requesting assets from graphic design and advertising, and creating social media content.
Many Worlds Tavern: Web Design
Utilized e-commerce web design principles to drive conversions and convey an inviting, professional storefront that gave our customers the confidence to purchase from an upstart brand.
Developed a wide range of advertising pieces, including User-Generated-Content (UGC) and in-house content to create highly effective Meta ads that regularly achieved a Return on Ad Spend (ROAS) of >4.
Many Worlds Tavern: Meta Advertising
Many Worlds Tavern: Email Marketing
Designed automated “Welcome” email marketing flows with a clickthrough rate of 21.1% and conversion rate of 3.82% (compared to median peer benchmarks of 10.7% and 1.86%, respectively).
Boomtown Coffee: Social Media Mgmt
Created posts that emphasized Boomtown’s unique brand story with a focus on the people (staff and guests) that made it special. Visual branding tenets of “bright,” “airy,” “hospitable,” and “accessible” were highly considered (06/2018-04/2021).
Experience with product, lifestyle, wedding, and head-shot photography, as well as video production and editing—an incredibly valuable asset for agile marketing teams that would benefit from in-house creative.
Photography and Video Work
About Me
Who I Am:
I love the potential of e-commerce and digital marketing—any small business owner that has felt that Shopify notification buzz in their pocket knows how incredible it feels to know that your marketing is working while you’re just out and about. Let me help you with that!
Outside of work, I love board games, sand volleyball, making music, hanging out with my amazing wife, and cooking (currently perfecting my carnitas tacos and kare-kare recipes).
Words From a Coworker
“In our time as co-workers, Chris was a great professional resource—he was on top of the newest trends, committed to best practices, and encouraged creativity in our team. He would be an incredible addition to any company, and I consider myself lucky to count him as a colleague.”
-Kathryn Lenihan, Many Worlds Tavern
cgporto@gmail.com
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